Privacy Policy

Effective Date: September 5th, 2026

 

1. Who We Are

This Privacy Policy explains how MamafitPH Fitness Services, doing business as ThriveLife, Mamafit, and Dadafit ("Company," "we," "our," "us"), collects, uses, and protects your personal information across our website, Kajabi-branded app, courses, memberships, and community, and in direct communications with us, including social media messages.

Our primary legal framework is the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines, enforced by the National Privacy Commission (NPC). Because we also serve international clients, this Policy also references GDPR and CCPA where relevant to users covered by those laws — but Philippine law is our foundation.

2. Scope

This Policy covers personal information collected through the Platform, by email, and — importantly — through direct messages and comments on social media (Instagram, Facebook, TikTok, etc.) where you communicate with a coach. Coaching conversations sometimes happen this way, and information shared there, including health information, is covered by this Policy even though it occurs on a third-party platform we don't fully control.

3. Information We Collect

  • Personal information: name, email, phone number, and payment information, collected when you sign up for courses, memberships, or community features.
  • Automatically collected information: IP address, browser type, device information, and activity data via cookies and tracking technologies.
  • Health and wellness information: In some cases, we collect information related to your health, fitness, and wellness goals — including in intake forms, coaching questionnaires, program trackers, or direct coaching conversations, whether on the Platform or in DMs — to customize your experience and coach you safely. Under Philippine law, health information is "sensitive personal information" requiring a stricter basis for handling than ordinary data. We collect this only with your explicit consent and only to the extent you choose to share it.
  • User-generated content: posts, comments, and engagement data within our community features.

4. How We Use Your Information

To provide and manage our Programs; to process payments through PayPal (Kajabi checkouts) and Xendit (WooCommerce, for local Philippine one-time payments) — we do not store full card details ourselves; to personalize your coaching experience where you've shared relevant health information; to analyze engagement with our sales funnels (opens, clicks, abandoned checkouts) to improve our services; and to communicate with you about your account, Programs, and — where you've opted in — marketing.

5. How We Share Your Information

We do not sell or rent your personal information. We share information with:

  • Kajabi, to deliver courses, memberships, and community features.
  • PayPal and Xendit/WooCommerce, to process transactions — each receives only the data necessary to complete your order.
  • Make, to automate fulfillment and internal workflows, and Airtable, to maintain internal records and analytics.
  • Analytics and marketing tools — Google Analytics, Meta Pixel, and ManyChat — to improve our funnels and communications.
  • Legal authorities, where required by law.

We do not share sensitive (health-related) personal information with any third party for marketing or advertising purposes.

6. Cookies and Tracking Technologies

We use cookies to keep you logged in, personalize content, analyze traffic and behavior, and track engagement with ads and funnels. You can disable cookies in your browser, though this may affect site functionality.

7. International Transfers

Your information may be transferred to and processed on servers outside your country where our providers (Kajabi, PayPal, Google, Meta, Make, Airtable) operate. We take reasonable steps to protect your data consistent with this Policy and applicable law.

If you are located outside the Philippines (including Canada, the US, Australia, New Zealand, or Singapore), we do not represent that this Policy fully satisfies every data protection law in your own country.

8. Data Security

We use industry-standard measures, including encryption and secure servers, to protect your data. No transmission method is completely secure. In the event of a data breach, we will notify affected users promptly and take steps to secure the information.

9. Data Retention

We retain personal data only as long as needed for account servicing, legal/tax obligations, and dispute resolution. You may request deletion, subject to records we're legally required to keep.

10. Your Rights

Under the Data Privacy Act of 2012 (Philippines), you have the right to: be informed your data is being processed; access your data; correct inaccurate data; object to processing; request erasure or blocking; be indemnified for damages from unlawful processing; data portability where feasible; and lodge a complaint with the National Privacy Commission (privacy.gov.ph).

If you are in the EEA or California, you may have additional rights under GDPR or CCPA respectively, including rights of access, correction, deletion, and information about data sharing for direct marketing purposes.

To exercise any right, contact us using Section 13.

11. Cancelling Memberships

If you cancel a subscription-based membership, you retain access until the end of the current billing cycle. Refunds are governed by our separate Refund Policy.

12. Children's Privacy

Our Programs are not directed at, and we do not knowingly collect information from, anyone under 18.

13. Contact Us

Email: hello@thethrive.life 

Address: 12LM T3 One Orchard Road, Eastwood, Brgy. Bagumbayan, Quezon City, 1110, Philippines

You may also file a complaint directly with the National Privacy Commission at privacy.gov.ph.

14. Changes to This Policy

We may update this Policy from time to time. Changes will be posted here with an updated revision date.